Nallanna Murukku – The RJ Balaji PodcastThis fresh Tamil podcast is a balanced, thought-provoking take on contemporary issues with the popular and inimitable RJ BalajiChennai, June 21, 2021: Over time, audio in general and podcasts in particular have become a medium for the Indian youth to build a community around a wide range of topics close to their heart. Building on this growing popularity of audio, and with a commitment to develop relevant content with local creators, Spotify has announced a new Original podcast – Nallanna Murukku – The RJ Balaji Podcast, hosted by the eminent radio jockey, actor, director, comedian, commentator, and social activist – Balaji Patturaj, popularly known as RJ Balaji. The weekly podcast goes live today.The man of many talents is a household name for Tamil viewers and listeners for his candid and creative conversational skills, and this new podcast will feature RJ Balaji at his best through an infotainment format. He will talk about the common issues that our country faces, and bring guests to share their views and experiences.According to RJ Balaji, “I am thrilled to partner with Spotify on this podcast that enables me to bring together the learnings from my diverse careers. I will focus on current affairs, including conversations that urge listeners to become more aware of the many misguided opinions that have been on the rise on social media. As the digital world gets more cluttered with unfiltered perspectives, I hope to take the listeners on a humorous yet thoughtful audio journey into pressing matters.”
A Spotify spokesperson said, “Non-English podcasts are growing rapidly in India, as the medium promises an intimate and enriching experience for those seeking more screen-free moments. Tamil audio content is especially in the spotlight, and we are excited to have RJ Balaji who is an extremely talented audio personality, join our creator ecosystem. This podcast brings the perfect blend of conversations to explore the different aspects of local culture, and a part of our strategy to focus on more content and creators in the Tamil & Telugu space. ’’
As India’s love for podcasts continues to grow from both a creator and listener standpoint, Spotify caters to what listeners want to hear with over 36 Originals from India such as, Andar Ki Baat by Amit Tandon, Crime Kahaniyan, Darr Ka Raaz with Dr. Phobia and Shuddh Desi Gay, among others. Listeners can also choose from the more than 2.6 million podcast titles available on Spotify from across the world.